• The Advertising Impact of 3PCD
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    The Advertising Impact of 3PCD

    I recently wrote a whitepaper on third-party cookie deprecation (3PCD), and how it affects digital marketing. I started writing this paper, in part, as a response to a lot of fear-based selling I was seeing in the market. Many ad agencies and data professionals sought to use the third-party cookie deprecation. Given the confusion around…

  • Please Stop Touting the “Data Scientist”

    Instead, let’s tout what makes everyone’s own skills uniquely valuable. This article was originally posted here on LinkedIn. Tim Wilson, of Digital Analytics Power Hour fame, recently wrote a great piece on LinkedIn about the precarious notion of a ‘Citizen Data Scientist’. This is the idea that people who work in areas outside of data science or analytical roles…