whitepaper

  • The Advertising Impact of 3PCD
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    The Advertising Impact of 3PCD

    I recently wrote a whitepaper on third-party cookie deprecation (3PCD), and how it affects digital marketing. I started writing this paper, in part, as a response to a lot of fear-based selling I was seeing in the market. Many ad agencies and data professionals sought to use the third-party cookie deprecation. Given the confusion around…